Summer Marketing Intern Review
at PepsiCo
Internship (1 Month+)
Marketing
Reading
Review Submitted: August 2021
Overall Rating
5 /5
The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!
5/5
-
Overview of Role
5/5
-
Skills Development
5/5
-
Support and Guidance
5/5
-
Company Culture
5/5
-
Overall Experience
5/5
-
Future Career Prospects
Overview of Role
Please give an overview of your role and what this involves on a day-to-day basis.
Learning and understanding creative marketing strategies and how these can be applied to PepsiCo brands
Producing social listening research by exploring posts across social media platforms to determine consumer opinions on PepsiCo products
Working with ad agencies to feedback on ideas for future PepsiCo campaigns
Producing social listening research by exploring posts across social media platforms to determine consumer opinions on PepsiCo products
Working with ad agencies to feedback on ideas for future PepsiCo campaigns
Were you given much responsibility during your placement / internship?
Yes I was given responsibility and ownership of tasks relating to high-profile upcoming campaigns. I was also welcomed to important ad agency meetings and invited to give my feedback on proposed ideas.
Please rate how meaningful the work you were doing was
5/5
Skills Development
Have you learnt any new skills, or developed your existing skills?
The variety of tasks throughout the internship allowed me to develop many of my existing skills including:
- Communication
- Research & analysis
- Writing
- Teamwork
It also enabled me to many learn new skills:
- Creative marketing strategies e.g storytelling
- Total Connections Planning
- Identifying consumer insights and how these can be translated into a marketing campaign
- Communication
- Research & analysis
- Writing
- Teamwork
It also enabled me to many learn new skills:
- Creative marketing strategies e.g storytelling
- Total Connections Planning
- Identifying consumer insights and how these can be translated into a marketing campaign
How would you rate the training provided during your experience?
5/5
How would you rate your development of industry-specific skills during the experience?
5/5
How would you rate your development of personal / soft skills during the experience?
5/5
Please rate how these skills have helped you in your career development
5/5
Support and Guidance
How much support and guidance did you receive during your placement / internship?
Excellent support throughout the entirety of the internship. The internship leaders help you feel settled from day 1 by making sure to include lots of interactivity and teamwork activities.
You are also given both a buddy and a mentor who check in with you regularly and are encouraged to ask them any questions you may have.
Everyone at PepsiCo across all departments were eager & happy to give their time if you wanted something explained further.
You are also given both a buddy and a mentor who check in with you regularly and are encouraged to ask them any questions you may have.
Everyone at PepsiCo across all departments were eager & happy to give their time if you wanted something explained further.
How would you rate the support and guidance from your line manager?
5/5
How would you rate the support and guidance from the wider team?
5/5
Company Culture
What was the company culture and general atmosphere like?
Culture
Encouraged to always achieve your best but never in an overly competitive way. Given tools to broaden your horizons such 'PEPU' which offered specific courses on every area of the company as well as general skills.
Atmosphere
Super friendly, inclusive and fun
Encouraged to always achieve your best but never in an overly competitive way. Given tools to broaden your horizons such 'PEPU' which offered specific courses on every area of the company as well as general skills.
Atmosphere
Super friendly, inclusive and fun
How would you rate the inclusiveness of the culture?
5/5
How would you rate the social opportunities?
5/5
How would you rate the diversity initiatives?
5/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
5/5
Overall Experience
To what extent did you enjoy your placement / internship?
I thoroughly enjoyed my internship at PepsiCo from start to finish. I learnt invaluable skills and knowledge about marketing and about FMCG companies in general. The internship was very well structured so that you have an induction into PepsiCo and each brand, then concentrate on marketing at PepsiCo in particular.
Please rate your level of enjoyment on your placement / internship
5/5
Please rate how your experience met your expectations
5/5
Future Career Prospects
Please rate the future employment prospects at PepsiCo
5/5
Recommendations & Advice
Would you recommend PepsiCo to a friend?
Yes
What advice would you give to others applying to PepsiCo
Consider how your skills/interests/passions align with the PepsiCo Mission and Values
Research the PepsiCo UK brand portfolio, consider the perception and typical consumer of each brand
Look at past PepsiCo product/brand campaigns and FMCG campaign/product innovation landscape in general - The Grocer is a great resource
Research the PepsiCo UK brand portfolio, consider the perception and typical consumer of each brand
Look at past PepsiCo product/brand campaigns and FMCG campaign/product innovation landscape in general - The Grocer is a great resource
