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BMW Group UK

Brand Strategy Assistant Review

at BMW Group UK

Placement (10 Months+)

Marketing

Chichester

Review Submitted: September 2024

Overall Rating

4.9 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role
5/5 - Skills Development
5/5 - Support and Guidance
4.8/5 - Company Culture
5/5 - Overall Experience
5/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.
On a daily basis I worked responding to queries via meetings and emails, these often involved questions about branding, tone of voice, and opportunities for brand partnerships. The role often involved critical thinking and sharing ideas with colleagues to reach a final answer. I also worked closely with various external agencies which provided services to the business.
Were you given much responsibility during your placement / internship?
Yes I was given lots of responsibility during my placement where I felt like a valued member of the team and I felt like the work I did truly contributed towards the business.
Please rate how meaningful the work you were doing was
5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?
Yes! I developed concise and professional communication skills, problem solving skills, public speaking skills, presenting skills, and different ways of thinking overall when approaching problems. My placement was extremely valuable in developing myself personally and professionally.
How would you rate the training provided during your experience?
5/5
How would you rate your development of industry-specific skills during the experience?
5/5
How would you rate your development of personal / soft skills during the experience?
5/5
Please rate how these skills have helped you in your career development
5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?
I received constant support during my placement not only from my line manager but from all members of the team. Across the business it was also always made clear that there was always someone to help if we encountered any issues.
How would you rate the support and guidance from your line manager?
5/5
How would you rate the support and guidance from the wider team?
5/5

Company Culture

What was the company culture and general atmosphere like?
The culture at the workplace was friendly and very inviting to placement students, people were always happy to support and help new starters.
How would you rate the inclusiveness of the culture?
5/5
How would you rate the social opportunities?
4/5
How would you rate the diversity initiatives?
5/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
5/5

Overall Experience

To what extent did you enjoy your placement / internship?
I really enjoyed my placement year. I feel like I made real contributions to the business and made great connections. I also made great friends with my cohort of interns and also colleagues of the business. I have had considerable professional and personal development during my placement which makes me feel equipped for my final year of university and job hunting after.
Please rate your level of enjoyment on your placement / internship
5/5
Please rate how your experience met your expectations
5/5

Future Career Prospects

Please rate the future employment prospects at BMW Group UK
5/5

Recommendations & Advice

Would you recommend BMW Group UK to a friend?
Yes
What advice would you give to others applying to BMW Group UK
Make sure to have examples of how you demonstrated the skills you have during your whole application process. Learn about the brand and it's long heritage, and show passion for the business.
In This Review
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