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Marketing Intern Review

at BMW Group UK

Placement (10 Months+)

Marketing

Farnborough

Review Submitted: August 2023

Overall Rating

4.9 /5

The Overall Rating is the average of all the ratings given in each category. We take those individual ratings and combine them into one final score!

5/5 - Overview of Role
5/5 - Skills Development
5/5 - Support and Guidance
4.8/5 - Company Culture
5/5 - Overall Experience
5/5 - Future Career Prospects

Overview of Role

Please give an overview of your role and what this involves on a day-to-day basis.
My responsibilities included supporting the team and leading projects such as:
- Events
- Marketing campaigns and customer communications
- Budget planning
- Making the office a more customer-oriented space
- Rebranding marketing materials (after brand refresh)
- CRM
- Aligning with various agencies (marketing, telemarketing, digital, events, etc.)
- Merchandise
- and any administrative tasks.
Were you given much responsibility during your placement / internship?
Starting from the first week, I felt that my opinion was valued. My team involved me in various meetings and asked for my thoughts on almost everything. Steadily, they not only involved me in important projects (affecting the company sales, profits and reputation), but also let me lead some of them.
Please rate how meaningful the work you were doing was
5/5

Skills Development

Have you learnt any new skills, or developed your existing skills?
Time management - being able to work on multiple projects at once, meet deadlines and prioritising
Project management - led a few projects
Communication - both internally with employees (to promote better team collaboration) and externally (with agencies and customers)
Team work/Collaboration
Planning/Organisation
Customer focus/orientation
Leadership - leader of multiple projects
How would you rate the training provided during your experience?
5/5
How would you rate your development of industry-specific skills during the experience?
5/5
How would you rate your development of personal / soft skills during the experience?
5/5
Please rate how these skills have helped you in your career development
5/5

Support and Guidance

How much support and guidance did you receive during your placement / internship?
I had a dedicated member from my team who introduced me to everything (as I didn't have a previous intern to do a handover). I knew I could rely on them throughout the whole placement. I was also not afraid to ask people from different teams for help when I needed it (and everyone was happy to support).
How would you rate the support and guidance from your line manager?
5/5
How would you rate the support and guidance from the wider team?
5/5

Company Culture

What was the company culture and general atmosphere like?
The company culture is very people-focused. How we feel as people is at the top of senior management priorities and this results in a very warm atmosphere where everyone is happy to do their job. I feel safe at the workplace and I know I can rely on a lot of people when I need them.
How would you rate the inclusiveness of the culture?
5/5
How would you rate the social opportunities?
5/5
How would you rate the diversity initiatives?
5/5
How would you rate the charity, sustainability and corporate social responsibility (CSR) initiatives?
4/5

Overall Experience

To what extent did you enjoy your placement / internship?
This was an unforgettable year. I got so much experience and knowledge out of it. The social relationships I developed will be useful in the future and I can definitely say I found people who helped me develop personally and professionally.
Please rate your level of enjoyment on your placement / internship
5/5
Please rate how your experience met your expectations
5/5

Future Career Prospects

Please rate the future employment prospects at BMW Group UK
5/5

Recommendations & Advice

Would you recommend BMW Group UK to a friend?
Yes
What advice would you give to others applying to BMW Group UK
Be yourself. The BMW Group hire not just based on experience, they hire people - they want to see the real you.
In This Review
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